Gerber Life Insurance Upgrades Technology

UPDATE 3/18/2012 - Gerber Life Insurance has made further technology upgrades for 2012.  The Michigan insurer will implement Nexidia's Nexidia Discover, Analyze, and Evaluate to help manage contact center quality and ensure top notch customer service through efficiency and focus.

Gerber Life Insurance is continuously looking for ways to enhance their customer experience and technology upgrades is a great way to achieve this.  In today's online insurance world, ensuring companies have the most up-to-date programs is crucial for a positive customer experience online.

Gerber Insurance has selected iPipeline's products for an enhanced user experience according to the article on Technology.Insurance-Business-Review.com.  iPipeline is looking to enhance Gerber's quoting, content distribution and iGO e-App products to support Gerber's activities related to their life insurance products.

The vice president of business development at Gerber Life, David Fier, says the firm's ultimate goal is to make it easier for families to individualize their policies and allow for a smoother process for producers trying to sell policies.  Fier believes the integrated user experience offered through iPipeline will give producers selling Gerber Life insurance products a level of automation that will be a leg up against the competition.

Gerber Life offers insurance products to a variety of customers, but primarily young families with small children.  This gives these families a hand in making sure their life insurance policy is giving them everything they need and they should be able to access information much easier as well.